modernize email and especially manage it, talk through it.
big companies that run only on email (if they’ve done it for 50 years, they won’t be the prime target). focus: simplicity.
younger users who must use email because partners do. focus: efficiency (slack, modern work networks).
Upstream lifecycle:
Development
Product needs
see emails, sort, organize emails.
labels → reintroduce / add a priority degree, teams (urgency levels).